AI Insights · Timothy · July 2025
Top 5 Social Apps in South America, Q2 2025
Explore the performance trends of the top 5 social apps in South America during Q2 2025, including downloads, revenue, and user activity.
In the second quarter of 2025, social apps in South America demonstrated varied performance trends. Here's a closer look at the top five apps based on data from Sensor Tower.
TikTok Lite - Save Data & Fast saw consistent weekly revenue, peaking at around $1.8M in late May. Downloads increased steadily, reaching approximately 2.6M in the week of May 26. Active users remained strong, with a peak of about 143.6M in mid-June.
Instagram experienced fluctuations in weekly revenue, peaking at roughly $375K in early May. Downloads rose to about 1.7M in late April, while active users remained stable, hovering around 177M throughout the quarter.
Facebook maintained modest revenue growth, reaching approximately $87K by the end of June. Downloads peaked at 1.4M in late May, with active users showing a slight decline from 186M to 183M.
Threads had no revenue during the period. Downloads fluctuated, with a peak of about 1M at the start of the quarter. Active users decreased from 53M to around 51M by the end of June.
Kwai Lite-versão leve do Kwai experienced a decline in revenue, ending the quarter at approximately $41K. Downloads showed a downward trend, falling to about 558K by late June. Active users decreased from 31.8M to around 29.2M.
For further insights into these trends, visit Sensor Tower.
